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Let’s compare Optimole with Cloudinary

Optimole is your all-in-one image optimization solution for WordPress & beyond. It processes your images in real-time and is fully cloud-based (it doesn’t strain your server).


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At First Glance:

Optimole: Optimole focuses on streamlining image optimization and delivery, making it highly accessible and user-friendly. It’s designed for website owners and developers looking for an efficient way to automatically optimize and serve images, reducing load times and improving site performance. Optimole’s interface is straightforward, emphasizing ease of use and automation in its core features like real-time optimization, CDN delivery, and image resizing.

Cloudinary: Cloudinary, on the other hand, offers a broader range of media management solutions, including video and image optimization, transformation, and delivery. It caters to a broader audience, including large enterprises and developers requiring a comprehensive media management platform to handle complex workflows and diverse media types. Cloudinary’s feature-rich platform offers extensive customization options and advanced functionalities like AI-based transformations and in-depth analytics.

Image Optimization and Delivery:

Optimole: Optimole automates image optimization by dynamically resizing and compressing images to fit the user’s device and browser. It leverages a global CDN to ensure fast and efficient image delivery, which helps reduce server load and bandwidth consumption, optimizing overall website performance.

Cloudinary: Cloudinary provides a holistic solution for image and video management, offering features like optimization, transformation, and delivery. Its advanced CDN and optimization techniques allow Cloudinary to handle various media types and use cases, making it versatile for complex media management needs.

Advanced Features and Functionality:

Optimole: Focuses on image optimization with features like lazy loading, auto-scaling, and image offloading. It also provides digital asset management tools for centralized image control across multiple sites.

Cloudinary: Supports a broader spectrum of media services, including video optimization, AI-based transformations, and extensive image editing capabilities, making it suitable for complex multimedia needs.

Integration and Usability:

Optimole: Optimole offers seamless integration, especially with WordPress, and a user-friendly interface that streamlines the image optimization process for users of varying skill levels. It also supports HTML integration and custom integrations for added flexibility.

Cloudinary: Provides robust APIs and SDKs for seamless integration with various development environments, catering to developers and businesses with custom workflow requirements.

Customization and Scalability:

Optimole: Delivers a high degree of customization in terms of image optimization settings and CDN usage, quickly scaling with the growth of the website or application.

Cloudinary: Offers extensive customization options for media processing, supporting large-scale operations and complex media handling needs, ideal for enterprises and media-intensive platforms.


Optimole: Offers a free plan that supports 1,000 monthly visitors for unlimited images and includes all features except the option to use a custom domain name. Additionally, there are scalable paid plans based on the number of visitors. This model allows for growth and flexibility, catering to small and large websites. The best part is that free and paid plans support unlimited sites and images.

Cloudinary: Cloudinary’s pricing model starts with a free tier offering essential features and limited quotas and progresses to various paid levels, increasing in cost based on resource usage like storage and bandwidth and access to advanced capabilities. Tailored for a wide audience, from solo developers to major corporations, Cloudinary also provides enterprise packages for complex or large-scale needs.


Optimole and Cloudinary provide top-tier image and media optimization services, but their offerings cater to distinct user needs and preferences. Optimole excels with its user-friendly, efficient image optimization and management services, which are ideal for websites and businesses focused on enhancing online presence and performance. Cloudinary, with its extensive media management capabilities and advanced technological solutions, is more suited for organizations with complex media requirements seeking a comprehensive platform for managing a diverse range of digital assets.

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“Easy set up and simple to use! Great result of picture optimization with direct speed – page load result, even in the free version. Works with NextGen Gallery and Facebook widgets. Helpful, fast and knowledgable support! Good job!”

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“If you’re after a faster website use this. The product is rock solid and so is the support team!”

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“This is so much easier than other image compression plugins. It does all the heavy lifting for you in the background, plus – it serves the images through a CDN for even better performance.”

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“This beat all other image optimizations plugins 100 times, as all optimization is done on the CDN rather on local image files.

I’ve 20.000 images multiplied with all the thumbnails making it a total of around 100.000. This plugin has an auto-setting so I basically don’t have to think about this.”

Jimmi NielsenDeveloper,

Start using Optimole

Would you like to know more about Optimole and how it helps your site? Our team will be happy to help you integrate Optimole on your website.